70%
of online shopping carts are abandoned before the order.
- 70.22% abandoned
- 29.78% completed
Source: Baymard Institute, 2025
E-commerce & D2C growth
Scale Your D2C Revenue — Without Burning Your ROAS
Meta & Google Ads, scroll-stopping creative and a store that converts — built for profitable growth.
Where D2C revenue leaks
Every Stage Leaks Money. We Plug Each One.
Creative fatigue
Creative testing
Slow, weak product pages
Speed & PDP CRO
70% of carts abandoned
WhatsApp cart recovery
Fake & risky COD
Checkout risk check + AI confirmation
RTO & returns
Failed-delivery rescue + fit guidance
One-and-done customers
Win-back & reorder flows
The research
The Numbers Behind the Leaks
58%
of cash-on-delivery orders came back in the festive quarter — vs. 15% of prepaid.
Source: Unicommerce India D2C Report 2026 · 410M shipments
+32%
more chance a mobile visitor bounces when your page takes 3 seconds instead of 1.
Source: Google / SOASTA mobile research, 2017
47%
of an ad's sales lift comes from the creative. Targeting: just 9%.
- 47% Creative
- 22% Reach
- 15% Brand
- 9% Targeting
Source: Nielsen Catalina Solutions · ~500 campaigns
The ImpaX order system
RTO Stopped at Every Step — From Checkout to Doorstep
1
Risky buyers filtered at checkout
UPI / CardPrepaid offer applied
Partial CODSmall advance, rest on delivery
Cash on deliveryNot available for this order
RTO risk scoreAddress checkPhone OTP
2
AI confirms every COD order
AI assistant · WhatsApp
Hi! Please confirm your order & delivery address.
Confirmed ✓
Prepay with UPI for faster dispatch?
Sure
No reply? Reminder, then auto-cancel.
3
Routed before dispatch
- LowShips right away
- MediumNudged to prepay
- HighConfirmation call
- FakeCancelled before dispatch
4
Delivered — and back again
- Out-for-delivery alert
- Missed? Rescheduled on WhatsApp
- Delivered
- Review requested
- Reorder reminder
Delivered orders — not just placed orders — are sent back to Meta & Google, so your ads optimise for real revenue.
What we optimise for
Profitable Growth, Not Vanity ROAS
- ROASHigher
Return on ad spend
- CACLower
Customer acquisition cost
- RTOLower
Return-to-origin rate
- LTVHigher
Customer lifetime value
Built for D2C brands selling online
- Fashion & apparel
- Beauty & skincare
- Health & wellness
- Home & lifestyle
- Food & beverage
- Toys & kids
Real results
E-commerce Results
Case studies and testimonials whose service mentions “E-commerce” or “D2C” appear here. Hidden on the live site until there is one.
FAQ
E-commerce Questions
What ROAS can I expect?
It depends on your margins, price point and market. We set a target from your break-even ROAS during the audit — so growth stays profitable.
Meta or Google for my store?
Usually both: Meta to find new customers, Google Shopping and Performance Max to catch shoppers already searching.
Do you make the ad creatives?
We lead creative strategy — hooks, angles, scripts and briefs — and explain production options on your audit call.
Can you reduce our RTO?
We can't promise a number. The levers that move it: hiding COD for high-risk buyers at checkout, confirming every COD order, nudging prepaid and rescuing failed deliveries.
Free Growth Audit
Ready to Scale Your Store Profitably?
Get your free audit and see where your ads, creative and store are leaking sales — and what to fix first.
What happens next
- 1Tell us about your business — it takes under a minute
- 2We review your ads, pages and follow-up
- 3You get a clear action plan — free, and yours to keep
Request your free audit
Takes about 30 seconds.