60×
more likely to qualify a lead when you reply within an hour — vs. after a day.
Source: Harvard Business Review · 1.25M leads
Lead generation
More Qualified Leads. Lower Cost per Lead.
Google & Meta Ads, high-converting landing pages and instant follow-up — one system that fills your calendar.
Free Growth Audit
Find Out Why You're Not Getting More Leads
A few quick questions — under a minute.
Why most lead gen fails
More Leads Isn't the Problem. Bad Leads and Slow Follow-Up Are.
Junk & fake leads
Instant forms are easy to fill — and to fake.
Slow follow-up
Leads go cold while they wait for a call.
No qualification
Sales wastes hours on tyre-kickers.
No-shows
Booked calls that never happen.
"Not now" leads lost
Nobody follows up next month.
Ads chase form fills
Platforms optimise for volume, not customers.
The ImpaX lead system
Every Lead Qualified by AI. Only Hot Leads Reach Your Team.
1
Lead comes in
Google SearchMeta Lead AdsLanding pageWhatsApp
Synced to your CRM instantly.
2
AI qualifies in seconds
AI assistant · WhatsApp
Thanks for reaching out! When are you looking to start?
This month
Great. Are you the decision-maker?
Yes
3
Scored & segmented
- HotBooks a call now
- WarmNurtured until ready
- ColdLong-term follow-up
- JunkFiltered out
4
Call booked. Team alerted.
Hot lead · just now
New enquiry — ready to start this month
- Decision-maker
- Starting this month
- Phone verified on WhatsApp
Call booked · Tue, 11:00 AM
Only qualified leads are sent back to Meta & Google as conversions — so your ads learn to find more of them.
What we optimise for
Leads You Can Actually Close
- CPLLower
Cost per lead
- SQLHigher
Qualified lead rate
- STLFaster
Speed to lead
- SHOWHigher
Call show-up rate
Built for businesses that sell through calls and enquiries
- Local & home services
- Clinics & healthcare
- Real estate
- Education & coaching
- B2B & professional services
- Finance & insurance
Real results
Lead Generation Results
Case studies and testimonials whose service mentions “Lead” appear here. Hidden on the live site until there is one.
FAQ
Lead Generation Questions
How fast will I get leads?
Search campaigns can bring enquiries soon after launch. A stable, low cost per lead takes a few weeks of optimisation.
How does the AI qualification work?
An AI assistant messages every new lead on WhatsApp or SMS, asks your qualifying questions, scores the answers and books hot leads straight into your calendar.
What happens to leads that aren't ready?
Warm and cold leads get automatic follow-up until they're ready — and move to "hot" the moment they re-engage.
What budget do I need?
It depends on your market and lead value. We'll recommend a starting budget in your free audit.
Free Growth Audit
Ready for a Steady Flow of Qualified Leads?
Get your free audit and see where your ads, pages and follow-up are losing leads — and what to fix first.
What happens next
- 1Tell us about your business — it takes under a minute
- 2We review your ads, pages and follow-up
- 3You get a clear action plan — free, and yours to keep
Request your free audit
Takes about 30 seconds.