Google Ads · Search & Performance Max
Google Ads That Bring Calls, Leads and Sales — Not Wasted Clicks
Search, Shopping and Performance Max campaigns built to turn searches into calls, leads and sales.
Find Out Where Your Google Ads Budget Is Leaking
A few quick questions — under a minute.
Sound familiar?
Google Ads Drains Budget Fast When Nobody's Watching It
Right now
- You're paying for clicks from searches that have nothing to do with your business
- Leads from Google feel random and you can't tell which keywords bring them
- Performance Max is spending, but you can't see where the money goes
- Conversion tracking is missing, duplicated or counting the wrong things
With ImpaX Media
- Keywords focused on people ready to buy, with irrelevant searches blocked
- Calls, forms and sales tracked so you know what each keyword brings in
- Budget moved toward the campaigns and keywords that make you money
- Regular optimisation instead of set-and-forget
Campaign types
Every Google Ads Campaign Type, Managed by One Team
We choose the mix that fits your goals and budget — not the one that's easiest to set up.
Search Ads
Appear at the top of Google the moment people search for what you sell.
Performance Max
One campaign across Search, YouTube, Display, Gmail and Maps — with guardrails so spend stays accountable.
YouTube Ads
Video ads that build demand and bring warm audiences back when they're ready to buy.
Shopping Ads
Show your products with image and price right inside the search results.
Display & Remarketing
Stay in front of people who visited but didn't buy, across the Google Display Network.
Call & Local Ads
Drive phone calls and visits from nearby people who are ready to act.
What's included
A Google Ads Account Built to Bring In Customers, Not Just Clicks
Your Offer, Shown to People Searching Right Now
Account audit & keyword research
Find the searches your best customers use — and the waste already sitting in your account.
Campaign build & structure
Search, Performance Max and other campaign types chosen to fit your goals, budget and margins.
Ad copy & assets
Relevant ads with the right assets to stand out and earn clicks from the right people.
Conversion tracking
Calls, forms, bookings and purchases tracked properly so bidding optimises on real results.
Search terms & bid management
Ongoing search term reviews and negative keywords to cut waste and focus spend where it converts.
Landing page alignment
Pages that match your ads and keywords, so more of the clicks you pay for turn into enquiries.
Real results
Google Ads Results From Real Accounts
Case studies and testimonials whose service mentions “Google Ads” appear here automatically. Hidden on the live site until there is one.
How it works
From Wasted Clicks to Qualified Leads in Three Steps
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Get Your Free Google Ads Audit
We review your keywords, search terms, tracking and structure and show you where budget is leaking.
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Rebuild the Foundations
We fix tracking, tighten keywords and structure campaigns around what makes you money.
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Optimise and Scale
We keep refining bids, keywords and ads, and scale the campaigns that bring in customers.
Works even better with
FAQ
Google Ads Questions, Answered
Meta Ads or Google Ads — which do I need?
Google Ads captures people already searching for what you offer, which is great for high-intent demand. Meta Ads creates demand by reaching people who fit your ideal customer but aren't searching yet. Many businesses benefit from both — your audit will show which to start with.
How much does Google Ads cost?
You set the budget and pay Google per click. What matters is your cost per lead or sale, which depends on your industry and competition. We'll recommend a sensible starting budget in your audit.
What is Performance Max, and should I use it?
Performance Max is a Google campaign type that runs across Search, YouTube, Display, Gmail and Maps from one campaign. It can work well with good tracking and strong inputs, but it can also hide wasted spend. We'll tell you whether it fits your account.
How quickly can Google Ads bring in leads?
Search campaigns can start getting clicks as soon as they're approved and live. Reaching a consistently good cost per lead takes a few weeks of data and optimisation.
How much does it cost?
Ready to Turn Google Searches Into Customers?
Get your free Google Ads audit and see which clicks are wasting your budget — and how to fix it.
What happens next
- 1Tell us about your business — it takes under a minute
- 2We review your ads, pages and follow-up
- 3You get a clear action plan — free, and yours to keep
Request your free audit
Takes about 30 seconds.